政策：商标方针
 | 此政策是由維基媒體基金會理事會批准。 維基媒體基金會工作人員或任何維基媒體專案的當地政策不得規避，侵蝕或忽視此政策。 |
維基媒體基金會商标方针
我可以使用维基媒体的标志吗？
- 本摘要不是一份法律文件。
可以，欢迎使用！
您有权使用标志，進行：
· 如实地描述维基媒体的网站；
· 准确地报道新闻；
· 创作艺术、文学、和政治作品；
· 链接至各個维基媒体网站。
本政策也允许您使用标记于：
1.维基媒体各個网站；
2.维基媒体各個网站之外，当您是在：
· 组织一個以維基媒體社群为重点的活动；
· 进行推广活动和招募新编者；或是
· 将标志用于T恤、蛋糕、或是其他物品但不销售它们。
请務必遵守视觉识别方针。
商标方针
维基媒体商标代表着通过一个开放和协作的过程所形成的自由的教育性内容。商标保护加强了维基媒体商标和它们所代表的项目之间的联系。这种保护的作用是确保商标只用于促进我们的使命的活动。
當瀏覽者於網站左側欄位看見一個像是維基媒體商標，應相信他們正閱讀的網站係經維基百科嚴格且透明之編輯程序所編輯，內容具備公正、扼要且高品質之水準。同樣地，當在網站或產品上看見維基媒體基金會商標或其中一個維基媒體的標誌時，瀏覽者亦應能信賴他們對於維基媒體所投入之努力的印象。
支持著維基媒體標誌的商譽是由一群多產和熱情的志願者社群所產生的，而維基社群亦已成為領先的線上免費教育資源來源。為保護他們所創造的商譽，我們根據社群的方向制定了這項政策。由此產生的政策確保了所有商標的使用都與我們的使命相一致，並促進維基媒體運動。
我们分享知识的使命依赖于自由言论并鼓励自由言论。为了使知识共享真正变得容易，這個商标政策尽可能广泛地包含了商标法中包含的所有言论自由保护条款。该商标政策还力求最大限度地减少商标许可的障碍。与我们的使命密切相关的维基媒体社群，在批准他們的使用上我们特别地宽松。
為了進一步讓社群成員更容易使用我們的標誌，這個政策也引進了一些創新的商標方案。它允許社群在沒有得到商標使用許可的情況下將維基媒體標誌使用在以維基媒體社區為重點的活動和推廣工作。針對其他常見用途的"快速许可证"，社區成員可以快速填寫並通過電子郵件發送給我們。這真是太快快快了！
1 本政策适用範圍？
1.1 "维基媒体标志"
本政策适用于所有维基媒体基金会的商标。这些商标既有注册的，也有未注册的，包括每个维基媒体站点的非艺术化文字标志和商业外观。請參照我们商标的不完全列表。在本政策中，我们将它们称为"维基媒体标志"，或简称为“标志”。
1.2 维基媒体标志的"使用"
本政策适用于所有你想要使用维基媒体标志的情形。本政策的第2节适用于这些所有标志的使用情形。其他节只适用于不需要单独许可的使用情形，需要商标使用许可协议的使用情形，或被维基媒体基金会所承认的地区分会、专题组织和用户团体持有的协议限定的使用情形。如果你的商标使用许可协议中的某些条款与本政策不一致，你应该遵守许可协议的条款。
1.3 "我们"或者"维基媒体基金会"
本政策规定了维基媒体基金会持有的标志的使用情形。本政策有时会将维基媒体基金会简称为"我们"。
1.4 "你"
当你想要使用维基媒体标志时，本政策适用于"你"，并解释你可以如何使用这些标记。"你"可以是一个维基媒体社群成员、地区分会、专题组织、或用户团体。"你"也可能指一个无关的个人或组织。
1.4.1 社群成员
维基媒体社群包括了所有为促进我们的使命而对维基媒体网站做出贡献的人。它还包括各個分会、专题组织、用户团体、和维基媒体基金会，其成员和工作人员。
维基媒体社区的成员有一个共同的使命，即创造和分发免费的教育内容。他们是維基媒體運動的核心。因此，社区成员可以自由使用維基媒體社群标识。他们也可以自由地在维基媒体网站上使用所有维基媒体标志和用于维基媒体社群活动，以及推展工作，而无需获得商标许可。社群成员也可以轻松填写快速许可证，用于某些其他社区用途，例如维基媒体的摄影活动。我们一般会优先考虑社区对需要一个普通的商标许可的使用请求。
1.4.2 地区分会、用户团体和专题组织
被维基媒体基金会所承认的地区分会、用户团体和专题组织被称为“运动组织”。它们独立于维基媒体基金会，支持并推广维基媒体的网站。这些团体与维基媒体基金会达成协议，允许它们使用特定的维基媒体商标。任何用途原则上应该推广维基媒体的使命。一个组织要在它的协议所规定的范围之外使用这些标记，可以申请一份单独的商标使用许可协议，或在用途不需要许可协议时简单地遵守本政策。一个组织当然始终可以选择自己的名称、标志和域名。这样并不需要使用我们的标记。
1.4.3 其他的组织或个人
维基媒体网站是如此出名，以至于作者和剧本作家经常想在书籍和电影中描绘它们。同样地，其他公司也可能想在网络或移动应用程序中重复使用维基媒体网站的内容。在这样做的时候，这些个人和公司可能想在电影、书籍、应用程序或其他媒体中显示我们的标志。
只要用户不會混淆这些作品的来源，这类使用可以通过扩大自由知识的范围和可能招募新的维基媒体社群成员来宣揚维基媒体网站和使命。但重要的是，维基媒体标志不能被误导性地用来推销他人的产品，因为这将使维基媒体用户感到混淆。因此，我们在为这些目的授权商标时必须谨慎。例如，当把标志授权给一个有自己标志的组织时，我们需要确保它不会把任何维基媒体标志显示得比自己的标志或名称更突出。在组织的名称和标志与任何维基媒体标记之间始终保持适当的分隔是很有帮助的。用户应该清楚地看到该组织的产品或服务是由该其他组织而非维基媒体基金会提供的。如果没有商标许可，这种使用是绝对不允许的。
1.5 "使命"
维基媒体标志只能用于促进我们使命的活动，即"讓世界各地的人们能夠自主且教會他们，讓他們在自由许可或公共领域内收集和发展教育的内容，然後在全球范围内有成效地传播这些内容"。
2 如何使用维基媒体商标
2.1 适当的形式
您可以使用文字标志作为适当名称（诸如“维基百科很给力”）或者形容词（诸如“维基媒体站点对我灰常有用”）。这也包括任何维基媒体标志的官方译名和转写。
在维基媒体站点，您可以以任何形式使用标志。您也可以再组合文字标识和标志，将它缩写并加入。
维基媒体站点以外，您只可以使用完整的维基媒体原始文字标识（诸如“维基教科书”）。标志不应在没有基金会的同意下修改。我们需要确保我们的标志比起其他标志的固有特性。
2.2 声明或商标符号
在合理情形下，在维基媒体网站外使用标记时请附上该声明：
"被列于这里的[文字商标/标志名称]是维基媒体基金会的商标，是经由维基媒体基金会许可之後使用的。我们並没有得到维基媒体基金会的背書，也没有附屬於它。"
该声明应出现在首次使用维基媒体标记的附近。如果您展示多个标志，一个通知就已足够，只要声明是指所有的标志。如果您根据3.4節使用社群标志，您不需要显示这个声明。
如果该标记主要将會出现在移动屏幕或其他有限视觉空间的媒介上，你可以使用一个商标符号（™）与该标记一起显示它是维基媒体的商标。关于商标符号的大小和位置，请参见视觉识别指南。当你是在空间有限并且你的资料还有额外的页面的情形下使用一个符号，请在一个显眼的页面的文本中加入声明（例如，大多数移动应用程序都有一个"关于我们"的部分，并可能會在安装时显示各種条款）。
无论您是使用声明还是商标符号来识别您对维基媒体标记的使用，请确保您的使用并不意味着有维基媒体基金会的背書或与之有附屬关联。
3 何时可以不經申请就使用维基媒体商标
3.1 商标在维基媒体站点上的使用
3.2 以社群为中心的活动
你可以将这些商标用于促进我们的使命并且主要是由维基媒体社群成员参加的活动。这些活动包括黑客松、编辑者聚会、摄影师远足和WikiCons。
举个例子，你可以把维基百科的拼图地球仪標識放在你所组织的编辑松活动的横幅和海报上。
那些GLAM倡議和摄影比赛需要一份符合4.1节规定的快速许可证。
此规定不允许您将标志用于筹款。
3.3 推广及招聘新的貢獻者
你可以按照我们的使命使用这些标志以教育人们了解维基媒体站点、并招募新的贡献者，只要你明确表示你不为维基媒体基金会工作。您可以制作教育材料或横幅来装饰公共展销会的展台或宣传某個编辑松。
此规定不允许您将标志用于筹款。
3.4 社群标志使用
3.5 在维基站点以外的讨论（合理使用）
文字标志除了代表一个品牌之外，有时还會有一个主要的含义（就像"苹果"或"脸书"這幾個字）。我们的文字标志在我们的项目创建之前并不是真正的词。但我们会从广义上解释公平使用，以便將你是明显是为了谈论维基媒体网站以外的东西的时候包括進來，而可以使用我们的文字标记。
3.6 参照到维基媒体的网站（指示性合理使用）
您可以在以下情况使用非艺术化文字标志（诸如“维基百科”）：
- 一个维基媒体站点或专用于讨论维基媒体项目的文字中（诸如“我喜欢阅读维基百科上的维基导游条目。”）。
- 不具误导性的维基媒体内容的衍生作品（例如“本站点的百科内容来自维基百科”）。
您也可以使用所有维基媒体标志在您的站点作为超链接至维基媒体站点。用于超链接的标志应当遵守视觉识别方针（诸如您可以适当调整大小，但请勿做出除此之外的其他修改，除非您所在维基正在度过某纪念日诸如该维基建站X周年或突破X万条目）。
下面是其他一些无需许可即可使用的情况：
3.6.1 新闻报道
你可以在誠實地談及有關維基計劃的報道和新聞稿時使用維基商標。
3.6.2 个人博客和社交媒体
基于社交自由原则，您可以在您的个人博客、微博和/或社交网站使用我们的标志。但请不要将自己伪装成“维基媒体基金会的一部分”，除非已获社群认可。有鉴于安全原因，请不要擅自在您的网站背景、头像、博客简介、博客名称和/或您的社交网站用户名中凸显维基媒体标志。维基媒体社群标志则根据3.4节而除外。
3.6.3 艺术、科学、文学、政治和其他非商业性使用
您可以在艺术、科学、文学、政治作品中使用维基媒体标志来谈论维基媒体站点。
但如果您想将维基媒体标志放在您的书籍封面上，或者在电影中使用维基媒体标志，或者组织一场可能被认为是维基媒体基金会主办的活动或演示，请向我们申请。欲了解详情，请参见第4章节。
您也可以将商标用于讽刺或开玩笑，或用于制作扑克牌。这是为了减轻一些维基媒体用户编辑条目时所承受的巨大压力，对于治疗“抑郁症”等慢性“精神疾病”可能有很大帮助。
3.7 制作自用的周边物品
4 需要许可的特殊使用
不符合第3章节或第5章节的使用应该请求商标许可。本章节只说明何时请求许可。
当你在商标许可下使用我们的商标时，你需要遵守其条款以及本商标政策。如果你的许可中的某些条款与本政策不一致，你应该遵守该许可条款。运动组织只有在其与维基媒体基金会的组织协议或本政策没有授权使用的情况下才需要单独的许可。
4.1 特殊社群使用的快速许可协议
快速许可协议是一个用于特殊社群用途的简单协议，诸如维基爱古迹和GLAM活动。它可在元维基找到。只要你把填好的快速许可证发到trademarks@wikimedia.org，你就可以开始使用快速许可证中所述的商标。不需要等待批准。
4.1.1 照片竞赛
照片竞赛允许人们以自由版权收集优秀图像并上传至维基共享资源。此时您也应该签署快速协议用于飞行器、海报、演示文稿、网站和社交网络对竞赛的宣传。如果您是一个运动组织您已经有了一个理由同意此协议。
4.1.2 維基館聯倡议
你可以通过快速许可协议与维基媒体运动之外的人合作使用这些标记。这个许可适用于与公园、博物馆、图书馆和其他文化机构的合作，通过维基媒体站点与世界分享他们的信息。如果你是一个运动组织，你可能已经有一个涵盖維基館聯倡议的协议。
一些館聯倡议包括駐點維基人 - 与特定的館聯合作去发展该组织与维基百科的关系的维基百科贡献者。请在网上的专业资料、个人博客和社交媒体上使用快速许可协议，以代表自己是駐點維基人，只要你的工作与使命一致。
4.2 域名
將維基媒體商標註冊或使用於全部或部分網域名稱必須事先獲得授權。不要註冊其外觀或發音近似、或包含誤寫之維基媒體商標的網域名稱，因為那會混淆維基媒體使用者。
4.3 活动与会议
如果你计划举办要使用维基媒体商标的公众活动或会议，你需要一份商标使用许可协议。
在您为活动申请商标许可时，应该包含下列信息。
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当您获得了商标许可，它将仅适用于您申请的活动。如果您想再次举办活动，则需另外申请许可。
4.4 出版物
如果您希望使用维基媒体标志用于出版物，除非您的使用行为符合美国商标法或您所在国家相关法律的合理使用或特殊使用情形，否则您需要请求授权。
当您请求出版物的商标使用授权时应该包含以下信息。
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当你获得商标许可时，它将只适用于你请求中的特定出版物。如果你想制作另一个出版物，你将需要申请一个新的许可证。
4.5 电影和电视节目
如果你想要在电影、单集电视节目或在线产品中使用维基百科标志，你需要一份商标使用许可协议。
在您为电影或电视节目申请商标许可时，应该包含下列信息。
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所获得的商标许可仅适用于您申请的电影、电视节目或在线产品。如果您想再次拍摄电影或电视节目，则需另外申请许可。
4.6 商品
你也可以将维基媒体商标用于商业产品，当：
- 你获得了维基媒体基金会的商标使用许可协议；
- 你遵守我们的视觉识别方针；并且
- 如果您要捐助维基媒体基金会，您应当在售价中如实标注其中有多少资金将捐出。
5 禁止使用的情况
5.1 误导性的镜像和仿制网站
请不要创建模仿维基媒体站点“界面外观”的网站，尤其是模仿维基百科的条目。如果您有合理的理由创建仿制网站，请联系我们：trademarks@wikimedia.org。
如果您是想通过安装MediaWiki软件建立一个wiki站点，或者您复制内容只是为了开玩笑，您就不需要联系我们。
如果您创建一个镜像站点，请务必注明维基媒体站点的授权声明。加入一个连接至此方针页面的连接以及联系我们的方式。请勿在镜像站点内使用我们的商标。
5.2 链接至非维基媒体网站
5.3 虛假陳述
当你根据这个政策使用了一个维基媒体标记时，请只用它来代表它所代表的项目。请不要以任何方式让人觉得你的使用得到了维基媒体基金会的支持、赞助或成为其一部分。当您被授予一个不允许您暗示这种认可的标记的使用许可之時，本节同樣适用。
6 商标滥用行为
6.1 报告滥用行为
对抗商标滥用行为非常重要。我们投入了大量的精力处理商标侵权行为，因为我们想要保护社区创造的富有价值的商标权利。如果你发现侵害权利的标记使用情形，请告诉我们！直接发送邮件至legal-tm-vio@wikimedia.org或在这里报告。我们真心感谢你的帮助！
6.2 滥用情形的许可取消
如果我们确定某个商标的使用不符合我们的使命，或者可能损害社群成员、运动组织或维基媒体基金会，我们根据本政策可以随时以任何方式提供通知，撤销使用维基媒体标记的权利。
7 商标政策的修订和译文
7.1 本商标政策可以遵循以下方式修订：
- 我们将向社群提出重大修改，以我们所选择的三种语言來表示。我们将在维基媒体网站上发出修改建议的通知，并通过电子邮件发给WikimediaAnnounce-L或类似的邮件列表。然后社群可以在至少30天内提出意见。
- 对于次要的改动或法律要求的改动，在可能的情况下，我们会提前三天通知WikimediaAnnounce-L或一个类似的邮件列表。次要的改变包括语言的修正、行政上的改变、或对不准确的陈述的更正。
- 本节不适用于用户友好摘要、常见问题、商标权政策目的陈述、商标申请表和侵权行为报告表。它们不属于本商标政策，始终可以不经通知而修订。
7.2 商标政策的译文
如果此商标政策的任何翻译文本与原始英语版本意思不一致，您应该遵循原始英语版本。
7.3 問題
如果你对你的使用是否符合本政策或当地的商标法规感到不确定，请不要犹豫地联系我们trademarks@wikimedia.org。
我们制订商标政策的目的
This statement isn’t a part of the trademark policy. It’s not even a legal document.
这只是简短介绍我们制订新商标政策的背景。
The Wikimedia marks represent the goodwill created by the many volunteers that make up the Wikimedia community. That is why internet users can trust that sites bearing Wikimedia marks contain free and neutral educational content developed by committed Wikimedians through good faith collaboration. Ensuring that the Wikimedia marks are only used consistently with our mission helps protect the community’s hard work and the reputation of the Wikimedia sites.
1. 商標政策平衡了社群的兩個訴求
The decentralized nature of the Wikimedia sites allows passionate contributors all over the globe to serve the mission of free knowledge. The first interest is therefore to ensure that contributors can easily use the Wikimedia marks in their work. The second interest is to protect the reputation of the Wikimedia marks. The marks signify educational content generated through an open and collaborative process. The reputation of the marks is particularly important given that the content that they represent is delivered digitally over the internet and could easily be misrepresented to the unwary user.
In order to serve the Wikimedia community interests, we need to apply trademark law creatively. The principles of trademark law were not developed with our unique organizational model in mind. But our goal is to make trademark protection work smoothly for our community. The trademark policy therefore respects the demands of trademark law while facilitating the use of the marks by the Wikimedia community.
2. 为何使用商标？
Trademarks allow a user to trust her or his intuition that a mark she or he recognizes will in fact lead her or him to the work that she or he is seeking. Trademark protection is not an intellectual property right that can be established or sold separately from the work that it represents. It is nowhere near as restrictive as copyright or patent protection. Those doctrines have demanded that we adopt open license approaches—such as Creative Commons and GNU GPL—to make the law better serve our mission. There is no equivalent open trademark license that we can adopt. Yet the unique contours of trademark law allow us to creatively make it work in our favor. It allows liberal re-use of Wikimedia content, while preserving the integrity of the Wikimedia sites. Because of our distinct trademarks, readers will instantly know which educational material has been created in the wiki way by our community.
- 2.1 商標政策如何避免商標的不當使用
- Trademark rights help safeguard the marks that represent the Wikimedia movement from misuse. People may use the marks misleadingly because of the popularity of the Wikimedia sites. Some try to make their own websites or services more appealing by using our marks. Others misappropriate the marks or the general appearance of the Wikimedia sites to attract attention. But that attention is misguided because the marks are used to pass off work that is not genuine Wikimedia content. If we were to permit this, users may mistakenly believe that this inferior content was produced by the Wikimedia community and their opinion of the Wikimedia sites would dwindle.
- For example, nobody likes to see sham Wikipedia articles created solely to promote companies in a way that is inconsistent with our mission. Similarly, cybersquatters often try to register common misspellings and variations of the Wikimedia marks in domain names. They do so to redirect users looking for the Wikimedia sites to advertising and other unrelated content. They can, for example, lead users to sites designed to spread malware by encouraging them to click on a pop-up ad stating, "Congratulations! You are the millionth visitor!" They can also expose users to phishing scams by asking them to enter their password on a page that looks like a Wikimedia site. These are all examples of misuses that we can fight using trademark rights. We need to retain the right to pursue these kind of misuses to protect the hard work of the Wikimedia community.
- 2.2 The importance of free speech in the trademark doctrine ensures that the Wikimedia trademarks do not interfere with free knowledge.
- Our mission of sharing knowledge relies on and encourages free speech. Trademark protection can exist in this ecosystem, as the doctrine leaves a lot of room for speech-related activities. For instance, the unique fair use doctrine under trademark law allows any use of a wordmark in a non-trademark sense (i.e. when the word could mean something other than the trademark). Trademark law also has a "nominative use" doctrine. This doctrine allows free uses of a mark to refer to the item branded with that name. Finally, trademark law also embraces use of marks in art and political speech. This spectrum of free uses of a trademark distinguishes this body of law from intellectual property rights like copyright and patent.
- By employing trademark protection over the Wikimedia marks, we do not impede these types of uses by anyone. Our liberal approval of trademark requests will further ensure that community members can easily use the Wikimedia marks to promote the mission, even for non-fair use purposes.
3. How we maintain our trademark rights.
To preserve the Wikimedia trademarks for the movement, we need to monitor for misuses and carefully license the marks. Misleading uses can weaken the connection between a mark and the goodwill that it represents, potentially resulting in loss of trademark rights. It could cause us to lose our ability to protect against other misleading or abusive uses. This is why it is important to keep track of the uses of the Wikimedia marks and to take action against misleading uses.
Similarly, trademark law requires trademark holders to monitor the quality of the work that is allowed to carry the trademarks under a license. Failure to control the quality through a license and monitoring can result in "naked licensing," causing a trademark holder to lose its rights. It is therefore important to require a level of quality that reflects a quality of the Wikimedia sites and reputation.
4. Facilitating trademark uses that promote the Wikimedia mission.
While we have certain legal obligations, we don’t want trademark requirements to be an obstacle for the work of the Wikimedia community. The trademark policy seeks to facilitate the ease of licensing Wikimedia marks. Many uses are also specifically permitted by the trademark policy and don’t require separate permission. Other uses fall under the many fair use categories, which we also outline for users in the policy.
We are also thinking creatively about how we can make it easier for community members to use the marks to further the Wikimedia mission.
To that end, we have introduced a liberal solution in the trademark policy for particular uses of Wikimedia marks called the "Quick License." It is a Quick License because instead of requesting a license and waiting for it to be prepared, community members just need to fill it out and email it to trademarks
wikimedia
org. While the Quick License makes trademark use easier for common community uses, it includes some measures to maintain trademark protection of the Wikimedia marks. The license includes a quality control requirement and a reservation of a right to terminate the license if a mark is used in a way that is inconsistent with the Wikimedia mission.
5. 新的变化是？
Other than introducing a number of liberal solutions to assist community members in their work, the new trademark policy has very few substantive changes. We have focused on clarifying our trademark policy and practice as much as possible to make the use of the marks easier. Community members provided a lot of comments about trademark provisions that were previously ambiguous. We have worked to clarify those and other provisions in the new trademark policy and FAQs. We want the policy to be easily navigated and understood. We have therefore introduced a user-friendly summary at the beginning of the trademark policy that links to relevant provisions of the policy. We have also significantly expanded the FAQs and interlinked them with relevant provisions in the policy. The language of the policy and the FAQs was further tested under various readability indices to make sure that we wrote them in a straightforward way. Finally, we have introduced forms for requesting trademark licenses and reporting misuses that we hope will make those two processes smoother.
常见问题
这些常见问题不是商标政策的组成部分。它们也不是一份法律文件。但是我们希望它们能给你提供帮助。:)
0 商标政策简介
0.1 什么是商标保护(trademark protection)？
商標法(trademark law)保護著某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。
0.2 什么是“维基媒体网站(Wikimedia sites)”？
维基媒体基金会运营很多自由软件和自由内容站点，列表见此：我们的计划。
1 本政策适用範圍？
1.1 什么是“文字标志(wordmark)”？
顾名思义，就是只由文字组成的商标，诸如“Wikipedia”或“Wikimedia”等计划网站名。另外，这也包括任何官方译名和转写（诸如“维基百科”）。
1.2 什么是“非艺术化文字标志(non-stylized wordmark)”？
非艺术化文字标志就是“维基媒体”及其计划的通用名称，诸如“维基百科”、“维基词典”等。相比之下，艺术化文字标志就是在这些名字基础上适当修改文字结构诸如字体。诸如“维基百科”文字标志艺术化后就是
。无论文字标志是否艺术化均属于维基媒体基金会的商标。
1.3 什么是“商用外观(trade dress)”？
對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。
1.5 为何運動组织不能任意地使用商標？
身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裡閱讀更多相關資料。
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 如何使用维基媒体商标
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。
2.3 你们说的“在维基媒体站点以外”是指什么？
也就是不在维基媒体基金会控制的站点使用商标，例如：维基百科、维基共享资源、维基词典、维基数据、维基语录、维基教科书、维基文库、维基物种、维基新闻、维基学院、维基导游和元维基。回顾商标政策，维基媒雲端虚拟专用服务器的标志也被视为维基媒体站点标志。另外，您可以在站外使用这些标志用于编辑马拉松。
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 我可以翻译这些商标的文字么？
您应该在维基媒体网站的框架下翻译这些商标的文字。
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please don't change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 我可以使用标志的高清版么？
是的！这里请。
2.9 我在哪里注释商标提醒？
尽可能在显眼的位置例如注脚。当有人阅读您的文档、访问您的网站或观看您的电影时应能较容易的找到。有几个很好的例子：文档（同一）页面的底部、藏书票上、网页页脚和/或电影制作者清单后。
2.10 如果我认为我没有足够的位置注明提醒我应该怎么办？
不要担心！如果您是想面向移动设备或其他中小屏幕设备注明，您只需要在维基媒体商标后面加注商标符号（™）即可。
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 我如何使用多于一个标志？
请确信所有标志都有一个说明如下：
“维基数据名称及标志是维基媒体基金会的商标。”
2.13 什么时候我不得不加入商标符号？
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 能否给一些正确使用商标的例子？
这里有个例子：
“维基共享资源™是维基媒体基金会旗下收集自由版权的媒体文件，诸如图像、声音和电影剪辑，并面向全球广泛传播的计划网站！”
2.15 我应该使用何种尺寸的商标？
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 不需询问权限的维基媒体标志使用
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
您可以在用户页、帮助页和关于维基媒体或其计划的页面使用标志。您也可以在邮件列表、IRC或用于维基媒体站点的工具使用标志。以上使用需遵守使用条款。
3.2 哪些活动不是“重点放在社群的”？
An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!
3.5 您能否提供重点放在社群的活动的例子？
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 如果我的活动是重点放在社群的，我能使用哪些标志？
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 您能否提供拓展工作使用的例子？
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 什麼是教育性資源？
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 这里有维基媒体社群标志？
是的！它在2008官方承认为元维基标志。
3.9 合理使用是什么意思？
在美国商标法中，合理使用章节允许您有条件的任意使用商标而不至于侵犯版权。本方针不会与之冲突。我们已在3.5和3.6章节使用您易于理解的语言提到。
除了美国商标法外，您还需留意您所在国家的版权法律，多数也规定了合理使用的情形。
3.10 您能否提供更多合理使用的例子？
This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.
3.11 您能否提供更多并非合理使用的例子？
- 使用维基媒体标志宣传您的书籍。
- 销售带有维基媒体基金会标志的T恤。
- 创建您自己的百科全书并且使用了维基百科的球形拼图。
- 使用维基媒体基金会标志为无关计划筹款。
- 在内容并非来自维基媒体站点情形下却宣称内容“来自维基百科，自由的百科全书”。
3.12 您能否提供更多主要使用的例子？
这里有一些例子：
- 描述维基媒体站点：
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- 真實準確地說明：
- “维基百科是世界最大的在线百科全书，并且它也是数千个网站中唯一一个集结成千上万志愿者编辑的。”
- “我在2009年加入维基百科成为一名编辑者”（在您的个人网站）。
- 描述衍生作品：
- “来源：维基百科”
- “本艺术作品基于来自维基共享资源的图像创建。”
- “以下内容由维基百科内容衍生而来。”
- 或者干脆：“来自维基百科”或“至维基百科条目”（通过QR码）
- 更多個別例子:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 我是否可以在新闻或漫画杂志或者电视新闻上使用标志或截图？
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 我是否可以在博客文章或者状态更新站点包括标志？
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 我能否在用户名、头像或聊天软件表情中使用商标？
很遗憾，不。我们非常感谢您宣传维基媒体站点。维基媒体社群为之感谢！然而，我们不希望人们认为您的言论就可以代表维基媒体基金会。您能够继续在用户名、头像或聊天软件表情中使用社群标志。
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- 使用标志在美术作品中。
- Creating a parody for the purposes of conveying a political message.
- 撰写一本关于维基百科条目的书籍。
3.12 您能否提供连接至维基媒体站点的例子？
是的，您可点此查看。
3.20 我可以销售带有这些标志的周边商品么？
不，在未获授权的情况下您不能这样做。更多信息见此。
3.21 可以在其他场合使用原样么？
只要你是免費派發這些物品，可以。
3.22 那么我在哪可以了解商业销售的周边产品？
最好是进入维基媒体商店 (Wikimedia shop)了解，这里销售的周边商品都由官方授权。如果您希望销售您自己的商品，请参见此处。
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And don't worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it's not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it's okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。
4 需要许可的特殊使用
4.1 如果我需要許可，我是不是要為此付費？
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.
4.6 我可以在我的域名中出现维基媒体标志么？
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.10 “公众活动”是什么？
A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 我可以写一本关于维基百科的书籍么？
欢迎您这样做！但您不应在未获授权的情况下使用维基媒体标志在书的封面上。这是因为我们不会认可未获授权的书籍能够代言基金会。使用文字标志作为书的标题的一部分时同样需要请求授权。
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you don't donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I don't donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you're doing fundraising for the Foundation.
5 禁止使用的情况
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you don't want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?
All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 我可以在维基媒体站点的镜像站点使用标志连接么？
不可以。维基媒体标志只能在真实的维基媒体站点用于连接。我们愿意重申，站点由维基媒体社群维护和管理。
另外，如果您希望架设一个维基媒体站点的镜像站点，请尤其注意镜像方针。
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 报告商标滥用
6.1 你們會如何打擊侵犯商標權的行為？
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia’s trademarks?
Trademark enforcement is currently handled by the WMF legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual “misuse” and it is a valid infringement of the trademark. In general, the standard of “misuse” in US law is whether the use of the trademark is “confusingly similar” to WMF’s use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by WMF? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please don't. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 商标政策的修订
7.1 Why can you just change the FAQ section?
The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 其他问题
8.1 什么是“无效授权”？
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 什么是视觉识别方针？
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 我有更多问题如何提问？
如果您还有其他未在此列出的问题，请将其反馈至讨论页。我们将竭尽所能回答并放入本常见问题页。